Helping You To Succeed

Fabrici Management Consulting delivers results that help our Clients to succeed in their work and initiatives.

Our Work

We use our expertise and experiences to support our Client's Business to assure their sustainable growth and profit.We serve the Clients with full range of Consulting Services in Strategy, Sales & Marketing, Operations, Risk and Information Technology.

Campaign Management

Growing profitable customer relationships involves developing customized value propositions and delivering them to the customer. The value proposition approach suggests companies should adopt a three-step sequence of:

  1. Analyzing and segmenting markets by the values customers desire,
  2. Rigorously assessing opportunities in each segment to deliver superior value,
  3. Explicitly choosing the value proposition that optimizes these opportunities.

The first step involves understanding the price/benefit opportunities that exist within the market.

All markets are made up of market segments, or groups of customers with the same or similar needs. Reaching the most profitable and suitable market segments is a matter of evaluating the opportunities and limitations in each segment for delivering superior customer value. Even where the offer made to customers is technically identical to competitors’ offers, efforts to differentiate the total or ‘package’ offer in terms of relationships and branding can reap significant rewards

Having identified the target market segments, the next priority is to create a value proposition of winning relevance. The characteristics of the segments that form some markets may vary so radically that different value propositions will be required for different segments.

Campaign execution

The first step within the Campaign management is to create the customer profiles/models. When using a software tool supporting (automating) the campaign process the next step is to load the data into the campaign database.

Next, organization should communicate all details of the campaign to the personnel that will come into contact with customer. This ensures that interaction with the customers is consistent across all distribution channels during the campaign.

The execution of the campaign is the following step. The high importance is to have the detailed plan of the communication in specific distribution channels so that any possible conflict between distribution channels is avoided. The execution might be supported via software tool that direct the campaign execution.

A key part of campaign management is assessing the response to the campaign. The desire is to monitor customer responses through all channels, making it possible to identify changes in customer behavior with particular marketing efforts on specific channels. This is an increasingly important facility as companies adopt a multi-channel approach to customer relationship management.

 

Hot News

October 2015 - Fabrici Management Consulting has signed a Contract to deliver Enterprise Application Integration for Transpetrol, a.s.

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Septebmer 2015 - Fabrici Management Consulting has signed a Consulting Contract with Poštová Banka, a.s.

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