Helping You To Succeed

Fabrici Management Consulting delivers results that help our Clients to succeed in their work and initiatives.

Our Work

We use our expertise and experiences to support our Client's Business to assure their sustainable growth and profit.We serve the Clients with full range of Consulting Services in Strategy, Sales & Marketing, Operations, Risk and Information Technology.

Customer Management

The half of the CRM Strategy is deciding which customers the business wants most to attract and to keep and which customers it would prefer to be without. The significance of being clear on who is the target customer base (and who is not) is that every organization possesses weaknesses as well as strengths. In an environment of increasing competition, few firms can successfully be ‘all things to all people’. Thus determining a distinctive customer strategy and directing all efforts to maintain and develop it is the only way for a business to survive and indeed thrive.

Customer strategy involves examining existing and potential customers and identifying which forms of segmentation are most appropriate. The organization needs to identify the characteristics of their customers and customer segments. This may require analysis of a considerable number of customer data, which has significant implications regarding the collection and organization of these data in appropriate data repositories, such as a data warehouse. As a part of this process the organization also needs to consider the appropriate level of subdivision of broad customer segments, or segment granularity. This involves making decisions about whether a macro-, micro- or one-to-one segmentation approach is appropriate.

 

Hot News

October 2015 - Fabrici Management Consulting has signed a Contract to deliver Enterprise Application Integration for Transpetrol, a.s.

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Septebmer 2015 - Fabrici Management Consulting has signed a Consulting Contract with Poštová Banka, a.s.

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Books

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that provided us with
information, know-how
and views that we use
to support our Consulting
Services.

Case Studies

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been working together
with our Clients to achieve
their Business improvement
and Success on the Market
.

Articles

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